A web form becomes a scored, routed lead, before you spend a credential 一个网页表单，在动用任何凭据之前，就自动变成已打分、已分派的线索

The problem

Leads arrive from a form, and someone has to research each one, decide whether it deserves a fast reply, and get it to the right person before it goes cold. By hand it’s slow and things slip through: good leads wait, weak ones eat time, and nothing is logged consistently. The obvious fix is to automate it, but many buyers have been burned by automations made of half-connected integrations that nobody trusts or can maintain.

The constraint: prove the logic without spending trust

Every real integration asks you to spend something up front (an API key, a paid enrichment credit, write access to a live CRM) just to find out whether the flow works at all. That’s the wrong order. I build these mock-first: a stand-in enrichment server and fake data let the whole pipeline run where you can watch it, so you can check the behavior before wiring in anything real or billable.

How it works

• Capture. A form submission enters the pipeline as a structured event, validated up front so bad input fails loudly instead of flowing downstream.
• Enrich. The lead is enriched against a company/contact source. In the demo this is a mock Apollo server, so the flow behaves identically to production without a real key or paid credit.
• Score. A transparent, config-driven scoring rule ranks the lead, so the routing decision can be explained and tuned easily.
• Store and notify. The result goes into Airtable as the record of truth, and the team gets a short Slack summary: good leads surfaced, weak ones logged, nothing dropped.

Why this is my kind of problem

Anyone can wire boxes together in a node editor. What matters is the engineering around it: validate at the edge, keep the scoring readable, keep a record that lasts, and prove all of it on mock data so the client takes no risk to see it work. Showing it running before asking for trust is how I reduce the risk on every integration I take on.

Proof

Where else this applies

Any workflow where an event comes in and needs to be enriched, judged, recorded and passed to someone: inbound leads, form intake, support triage, order or application processing, alerting. If someone has quoted you a number of days for an integration you can't yet picture, I'd rather build the mock-first version first so you can watch it work before you commit.